The Impossible Project Revives Beloved Polaroid


Perhaps I was a bit harsh in that previous post regarding the $18 Polaroid prints. Perhaps not—you were still paying out the wazoo. But perhaps you’d not heard of where you can (like I have) buy remainder stock of many different types of Polaroid film formats for what still seems like a reasonable price.  And if perhaps, like me, you have that instant print itch that can only be scratched by the cha-ching of an SX-70 Land camera spitting out a $2 gamble then your prayers may have just been answered. The Impossible Project was founded “with the concrete aim to re-invent and re-start production of analog Integral Film for vintage Polaroid cameras.” And, in 2010, their limited edition films will launch and, get this, Polaroid will even introduce a new “classic analog camera” designed especially for their film stock. The Impossible Project managed to secure one of the Polaroid production facilities in Enschede, Netherlands and has begun production on pilot stocks of films. And, apparently, they were behind the limited edition Polaroid Camera/Film package I was slamming in my previous post. I guess it was both market research and a ballsy fund-raiser? Whatever it was it clearly inspired Polaroid to rethink having ditched Dr. Edwin Land’s amazing vision and return to the medium that made them an international icon. Hallelujah!