Iconic Branding of a Bunny Kind – via The Selvedge Yard

From the waaaaay-back machine comes this post from July of 2009 on The Selvedge Yard blog featuring some vintage looks at the various incarnations of one of the most recognizable logos in the history of brand I.D.: the Playboy “bunny.”

The images immediately brought back a vivid memory from my childhood: my mom and dad sitting up in bed one lazy Sunday morning each having a leisurely read–mom with a check-out aisle, crafting mag and dad with a Playboy. No, I did not grow up in a hippie commune or a swinger household devoid of morals. But, my parents–both naturalized citizens–were probably feeling out the recent relaxing of tightly wound, nuclear family values of the previous few decades and, well, Playboy magazine must have seemed like a rather innocuous part of the discovery process.

This was circa 1971-or-2 and a man was definitely still a MAN. But things were changing rapidly and, as women were becoming increasingly independent, self-reliant and gaining control over their reproductive destinies, the sexual ideal of a woman was apparently also in need of an upgrade.